Expect a Return On your social Investment!A truly unique occurrence happened on September 15 in downtown Calgary – two worlds collided. Corporate Calgary and Charitable Calgary had breakfast together.
These two distinct, and often separate, sectors sat down over a fascinating and rewarding breakfast to discuss how they can work better together to create a more equitable world. They generated new vocabulary - no longer will the term Corporate Social Responsibility be used for those 172 corporate and nonprofit leaders in the room, rather, in its place, lies Corporate Social Opportunity.
Corporations play a large role in funding nonprofits and should expect a return on their social investment by way of results, measurement indicators and tangible outcomes. Likewise, nonprofits look to corporations for organizational funding, to create innovative, risk-taking ventures that change lives.
